LA PALMA, Calif. BP's ampm convenience store chain is rolling out its new Mexican-influenced Torta sandwich and more with new billboards, commercials, couponing and a social media campaign that has already begun on Facebook and Twitter. The Torta sandwich comes in three flavors, Chicken Chili Verde, Carne Asada and Carnitas, each priced at $1.29.
The campaign also touts a "Secret Menu" that offers unusual sandwich combinations such as the Hot Chihuahua (a hot dog topped with nacho cheese and jalapenos), the Tower of Tortas (a stack of all three varieties of Tortas), the [image-nocss] Towering Inferno (a three-burger stack layered with nacho cheese, jalapenos, Spicy Cheetos and chili) and the Chili Conquistador (a burger topped with chili and Spicy Funyuns).Click the Download Now button below to view the "Secret Menu." The LA Weekly "Squid Ink" blog ("Notes on Eating & Drinking in Los Angeles"), was first to report on the campaign, saying, "We're used to finding our Mexican food in less-than-normal places: sold out of grocery carts, cooked in fly-by-night outdoor kitchens, served out of bicycle-mounted freezers. But the lexicon of this cuisinetamales, huaraches, sopes, paletas, raspados and morerarely feature in the billboards that line the freeways of Los Angeles.... Not only are these...billboards selling Mexican sandwiches, they're selling Mexican sandwiches from a convenience store, ampm, to be specific."
Click hereto read the full Squid Ink blog post.
The campaign can be found on ampm's Facebook page at www.facebook.com/ampm, and its Twitter page at www.twitter.com/ampm. The video can also be viewed by clicking here.
La Palma, Calif.-based ampm is the national convenience store brand for BP, which spans the West in California, Nevada, Arizona, Oregon and Washington as well the Midwest and East in Illinois, Indiana, Pennsylvania, Ohio, Georgia and Florida. Its food program is a key focus.
The ampm brand was founded in 1978 in Southern California by Atlantic Richfield (ARCO), which was acquired by BP in 2000. London-based BP, with U.S. offices in Warrenville, Ill., markets more than 15 billion gallons of gasoline every year to U.S. consumers through more than 11,000 BP- and ARCO-branded retail outlets and supplies more than four billion gallons of fuel annually to fleets, industrial users, auto and truck manufacturers, railroads and utilities. BP is the single, global brand formed by the combination of the former British Petroleum, Amoco, Atlantic Richfield (ARCO) and Burmah Castrol.
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