The Whopper Bar is a completely new, enhanced spinoff concept of the traditional restaurant with a crisp, modern, bar-like look and feel that uses the Whopper sandwich's flame-broiling as inspiration. Crew uniforms will be transformed, [image-nocss] emphasizing the red, black and gray color scheme of the bar setting, and boast a more contemporary cut that matches the look and feel of this bold new approach.
Russ Klein, president of global marketing, strategy and innovation for Miami-based Burger King Corp. said, "This concept allows us to deliver America's favorite burger in a completely personalized and premium way and serves as a unique 'innovation lab' for new burgers."
Burger buyers select from a Whopper sandwich, Double Whopper sandwich or the new Steakhouse XT, a casual dining quality burger that features an extra-thick patty, and then choose from 22 different Whopper sandwich toppings. Sandwiches are built to order by an expert "Whopper-ista" from the Whopper Topper, a visible toppings theater that allows guests to choose from favorites like A.1. Thick & Hearty steak sauce, smoked bacon, Angry onions and guacamole.
Guests looking for a little guidance can opt for "Bar Favorites," which include new sandwiches, like the Bourbon Whopper sandwich, Three-Cheese Steakhouse XT and Pepper Bacon Steakhouse XT burgers and more familiar offerings, like the Angry Whopper sandwich.
The product packaging is all new. The sandwich will be served in an upgraded, carton-like box, which is a necessity when it comes to holding as many additional toppings as guests wish to add.
Beyond the first Whopper Bar at Universal CityWalk, Burger King Corp. is planning to introduce the concept on a global scale over the next six to 12 months. It is targeting additional U.S. and international locations, such as Los Angeles, New York and Singapore.
"We saw a desire for quick, casual meals among our guests, and Burger King Corp.'s Whopper Bar is a perfect fit for our resort and our brand," said Ric Florell, senior vice president and general manager of resort revenue operations.
Whopper fans looking to take home a piece of the Whopper Bar can also pay a visit to the highly-engaging Burger King Studio kiosk. There, guests can create customized t-shirts using original designs by young, cutting-edge artists who were inspired by the Burger King brand and have them printed on-site.
The Burger King system operates more than 11,700 restaurants in all 50 states and in 74 countries and U.S. territories worldwide. Approximately 90% of Burger King restaurants are owned and operated by independent franchisees.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.