WARRENVILLE, Ill. -- Personal pizzas aren't just for restaurants anymore, according to BP. With the March 3 national launch of its new personal-size pizza, ampm is adding another fresh food to its line of proprietary products. The New York-style pizza will be baked fresh on site.
The new pizza comes in two flavors: pepperoni and four-cheese (a blend of mozzarella, provolone, parmesan and romano cheeses).
It will be packaged in a box with two features: a window that allows customers to glimpse their "pie" up close and the ampm "enjoy by" clock, which spotlights the [image-nocss] product's freshness.
The tagline"We cut the price, not the cheese."
"It's all about authenticity," said Bill Fry, president of BP's ampm franchise. "Our customers want the convenience of portability, without sacrificing quality. We've gone all out to ensure our pizza is not only a deliciously fresh product, but also packs a taste punch our customers have come to expect from us."
During the promotional period of March 3 through April 27, customers can purchase a pizza for the suggested retail price of $1.59. ampm is supporting the promotion with radio and billboard advertising, as well as e-mail and text messaging alerts.
Visitors to ampm locations can receive free samples of the pizza, while supplies last, on Wednesday, March 24, from 11:00 a.m. to 1:00 p.m. The participating stores will also be passing out in-store coupons that day for a specially priced $1 ampm pizza treat.
BP, with U.S. offices in Warrenville, Ill., and La Palma, Calif., markets more than 15 billion gallons of gasoline every year to U.S. consumers through more than 11,000 BP- and ARCO-branded retail outlets and supplies more than four billion gallons of fuel annually to fleets, industrial users, auto and truck manufacturers, railroads and utilities. BP is the single, global brand formed by the combination of the former British Petroleum, Amoco, Atlantic Richfield (ARCO) and Burmah Castrol.
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