BELOIT, Wis. -- Broaster Co. is celebrating its 60-year anniversary this year, and it said that it has expanded into 162 foodservice operator locations in the past month alone, a combination of convenience stores and restaurants.
"Opening 162 branded operator locations in one month is a true testament to the growth of our brand as a whole," said Jay Cipra, president of Broaster. "Operators are taking note of our full-service branded programs that make it easy for them to expand their foodservice programs or get into the foodservice business for the first time. Our food offerings answer customer demand for on-the-go convenience that does not sacrifice quality, and the programs come complete with everything the operator needs to be up and running immediately."
The new locations are in addition to approximately 5,000 branded operator locations across the United States serving Genuine Broaster Chicken and Broaster Express food products, the company said.
Broaster Co. provides all-inclusive packages with food, equipment and branded marketing materials.
The program is designed for foodservice operations looking to expand their existing menu or take part in to-go programs.
Broaster celebrated 60 years in foodservice this year with a complete brand refresh, which followed thorough research to understand what the company's brands meant to customers. The result was brand renovation and revitalization, featuring an updated look and feel, new marketing collateral, streamlined websites and new technology including SmartTouch Controller technology for its Broaster Pressure Fryers and a store locator app so customers can easily find Broaster branded locations in their area.
Broaster offers a licensed branded program that does not require development fees, royalty payments or franchise fees, and it provides all the food, equipment, national branding and marketing materials needed to help the foodservice operator offer Genuine Broaster Chicken and Broaster Express grab-and-go foods.
Broaster has been the leader in manufacturing pressure fryers, a licensed branded program, foods and specialty foodservice equipment. Based in Beloit, Wis., it markets its products through a global network of authorized distributors to a wide range of foodservice operations.
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