Certified Oil Extends Agreement with Eby-Brown

Distributor and subsidiary helping rebranded chain implement new retail strategy

COLUMBUS, Ohio -- Certified Oil has extended its wholesale supply agreement with Eby-Brown Co. Under the agreement, Eby-Brown will continue to provide service to all 80 of Certified Oil's locations. Certified Oil has realized "significant value" with Eby-Brown's Vendor Days program, the company said. It allows the chain to determine its annual promotional calendar through a series of customized vendor meetings.

Certified Oil has recently undergone a complete rebranding, and opened the doors to its retail prototype location in Chillicothe, Ohio. (Click here for previous CSP Daily News coverage.)

The 3,200-square-foot store features eye-catching graphics in the chain's trademark red and blue, strong in-store programs, state-of-the-art lighting and a cooler case merchandised with a complete fresh food set, which prominently features fresh, never frozen sandwiches, produced by Wakefield Sandwich Co., a division of Eby-Brown. These enhancements complement Certified Oil's fresh retail strategy.

Wayne Wills, director of marketing for Certified Oil, said the company's "relationship with Eby-Brown for 15 years has helped in our continual sales growth."

Columbus, Ohio-based Certified Oil Co. is one of Ohio's leading independent operators of convenience stores and retail fueling facilities. It operates or supplies more than 140 locations in Ohio, West Virginia and Kentucky. Certified maintains its own proprietary "Certified" fuel brand and distributes fuels for Sunoco, Marathon, Valero and Clark.

A privately held company, Eby-Brown, with headquarters in Naperville, Ill., is one of the largest distributors in the United States, providing consumer goods and other products to retailers in the convenience channel of trade.