Champs Amps Up Breakfast Menu

Convenience store chicken concept adds products to boost sales in key daypart

Champs Chicken breakfast daypart

HOLTS SUMMIT, Mo. -- To accommodate the growing convenience store and grocery breakfast daypart, Champs Chicken--a hot foodservice company offering chicken tenders and sides--now offers a complete breakfast menu lineup for its 520 locations in 30 states.

The Champs Chicken Breakfast program offers quick, easy-to-prepare recipes, including breakfast sandwiches with three different kinds of meats, loaded bowls and burritos, as well as classic biscuits and sausage gravy. Participating retailers will also have the choice to serve a bakeoff biscuit or a prebaked biscuit, depending on distributor availability.

In addition to the simplified recipes, Champs Chicken wanted to offer partners an easy entry into the growing daypart.

"All our retailers can easily prepare these breakfast items using their existing equipment, ensuring a quick return on investment," Shawn Burcham, CEO and president of Champs Chicken, said. "Altogether, this program offers the variety, value and convenience that distinguish us from other QSR locations."

The new menu comes as more consumers are eating breakfast away from home. According to Technomic's 2013 Breakfast Consumer Trend Report, nearly 60% of consumers buy breakfast from a fast-casual restaurant monthly, with breakfast sandwiches being a popular purchase.

"Champs Chicken has built its reputation on supplying quality products and making retailers profitable," Burcham said. "This breakfast program does just that. Retailers can expand their menu and reach more consumers, while still working with the quality and excellence they expect from Champs Chicken."

The new breakfast menu is available to all Champs Chicken retailers. Participating partners will have access to breakfast-focused marketing materials, such as a menu board, product labels, and window posters, as well as additional staff training, to help ensure the program's success.

Champs Chicken Franchising LLC (CCF) offers a "business-within-a-business" franchise model that features no upfront franchise fees and no ongoing royalty fees. Champs Chicken is a registered trademark of Pro Food Systems Inc. (PFS). PFS distributes its Champs Chicken products out of the company's corporate headquarters and national distribution center located in Holts Summit, Mo.