BIRMINGHAM, Ala. -- Ted Giles, CEO of Chester's International LLC, a leading fried chicken foodservice offering for the convenience store category, said that the company has partnered with Royal Buying Group, Inc. (RBG) in an alliance to market the Chester's branded offering to the 5,500 retail locations in Royal Buying Group's membership.
This partnership will provide increased visibility of the Chester's program to the locations within the RBG network, and will provide the Chester's brand with a significant expansion opportunity within the c-store [image-nocss] industry.
RBG, a merchandising and marketing company headquartered in Hinsdale, Ill., is an organization dedicated to maximizing sales and profitability of U.S. c-store and petroleum locations. It benefits its members by selecting, negotiating, implementing and tracking the best possible vendor programs on their behalf. RBG provides category management expertise and marketing support for its membership.
We are very pleased to bring our retailers a top foodservice program with a 40-year history of providing retailers a traffic-driving and gross profit-generating opportunity, said Michael Zielinski, president and CEO of RBG. Available most everywhere in the United States, the Chester's International program features a complete menu to target today's consumer and each daypart, flexible store layout to fit most any location, complete training, marketing support and provides [RBG] members a unique program to join 1,500 Chester's locations, nationwide.
RBG currently represents more than 1,300 owners of more than 5,500 U.S. c-stores, college bookstores, truckstops and travel plaza centers.
Birmingham, Ala.-based Chester's offers quick-serve restaurant (QSR) concepts, with more than 1,500 Chester Fried licensed and Chester's franchised locations.
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