Foodservice

Chicken in Land of Lincoln

Greenville, Ill., is home to newest Love's, Chester's
GREENVILLE, Ill. -- Chester's International, a leading fried chicken foodservice offering in the convenience store category, has announces the grand opening of its newest location in Greenville, Ill. Operated by Love's Travels Stops & Country Stores Inc., the newest Chester's is located just off interstate 71.

A special grand-opening event was held on November 12, which included a ribbon-cutting ceremony and a guest appearance by Chester the Chicken.

Love's is a family-owned company headquartered in Oklahoma City. Love's was established in 1964 and has since grown [image-nocss] to over 200 Travel Stops & Country Stores throughout the United States.

Love's was Birmingham, Ala.-based Chester International's first franchisee, and today is the largest franchise operator in the system, with more than 50 Chester's and Chester Fried locations in travel plazas across the United States.

"Working with a national brand like Chester's has proven to be successful for us," said Joe Cotton, director of restaurant services for Love's. "The marketing support we get from Chester's is a much needed boost that we could only get from a strong foodservice partner."

This new location will cater to its customers by offering free internet access, dine-in seating, a game room, as well as various foodservice options. The new Chester's, which will be co-branded with Subway, plans to offer its customers takeout, dine-in and catering options.

"Chester's is proud to have another great location in the state of Illinois," said Richard Davis, vice president of systems management at Chester's. "Each opening brings Chester's great chicken and sides to more people, and keeps the brand growing."

Chester's is an emerging leader of quick-serve restaurant (QSR) concepts with more than 1,500 Chester Fried licensed and Chester's franchised locations. Along with Chester's chicken, it offers flexible size and store layout options, training and support. Chester's uses only fresh chicken that is specially marinated and double-breaded using a proprietary family recipe and offers bone-in, tenders and potato wedges as well as sandwiches, wraps, salads, breakfast and sides.

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