7-Eleven has conducted its 7-Election Presidential Coffee Cup Poll in every U.S. presidential campaign since 2000. The chain’s fifth 7-Election poll officially ends Election Day, Nov. 8 with a free coffee offer for mobile-app users.
The campaign encourages customers to “vote” by purchasing coffee in specially marked 7-Election “Stay Hot” cups: blue for Democratic candidate Hillary Clinton, red for Republican candidate Donald Trump and, new this year, a nonpartisan, purple "Speak Up" cup. The new Speak Up cup encouraged customers to discuss or write in what's important to them this election season and share on social media with the hashtag #7ELECTION.
With 7-Election, the retailer has been part of the political conversation during the past four presidential elections, in 2000, 2004, 2008 and 2012. In each of the previous 7-Elections, customers "cast" six million cups (votes), and results in each mirrored those in the real elections, the company said.
As of the posting of this story, most voters nationwide (in 7-Eleven Inc.’s marketing areas) chose the new Speak Up cup this year (40%), but for those choosing blue or red cups, the Democrats have a slight lead heading into Election Day, 31% to 29%.