SOUTH SAN FRANCISCO, Calif. -- Core-Mark Holding Co., a marketer of fresh and broadline supply solutions to the convenience-retail industry, has rolled out Arcadia Bay Select Coffees. The new premium product offers a fully branded, turnkey line of modern brewing and dispensing options, installation and service for convenience operators looking to expand their profit base, according to the company.
Core-Mark partnered with Boyd Coffee Co., a Portland, Ore.-based coffee roaster, to develop a premium line of coffee exclusively available to Core-Mark customers. Arcadia Bay Select Coffees includes 10 varieties of both single-origin and blended 100% Arabica bean coffees. The beans are sourced from eight coffee-growing regions from around the world, such as Kona, Brazil, Ethiopia and Guatemala.
The Arcadia Bay Select program will provide convenience-store retailers with marketing support, signage, menu boards, prefab kiosks, branded cups, varying roast levels, single-origin coffees, improved taste and quality profiles, as well as Rainforest Alliance and certified organic coffees.
“This exciting new program was inspired by coffee consumers who are seeking a quality coffee experience at convenience-store prices,” said Jon Bratta, vice president of marketing for Core-Mark. “It was designed from the ground up to create a coffee destination within the store, allowing our customers to provide a better cup of coffee for their everyday coffee consumers, as well as attracting the discriminating coffee drinker who might typically drive down the street to a coffeehouse to get their morning pick-me-up."
The variety of the coffee blends is one of the new program’s core drivers and strengths, according to Core-Mark. “With the number of selections we are offering, it will give our customers the ability to tailor the mix to their customer base, as well as bring in other varieties as limited-time offers and create some excitement around their coffee offer,” said Bratta.
South San Francisco, Calif.-based Core-Mark services traditional convenience retailers, grocers, drug, liquor and specialty stores, and other stores that carry convenience products, at approximately 47,000 customer locations in the United States and Canada through 32 distribution centers.
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