ALVISO, Calif. & ANN ARBOR, Mich. -- TiVo Inc., the creator of TV services for digital video recorders (DVRs), and Domino's Pizza Inc. have teamed up to give broadband connected TiVo subscribers the ability to order pizza for delivery or pickup, and track delivery timing from their TV sets using the TiVo service. It's a service that cooks up the perfect pizza purchasing recipe.
"Our commitment to customer satisfaction is what has helped us become the leader in the global pizza delivery market," said Rob Weisberg, vice president of precision and print marketing at Domino's [image-nocss] Pizza, Ann Arbor, Mich. "We are confident that teaming with TiVo on this novel, easy, and convenient way to order pizza right from the TV will be very well received by our customers. This is the first step in the future of customer interactions with the brands they seek to engage with and buy from. This is the first time in history that the 'on-demand' generation will be able to fully experience couch commerce by ordering pizza directly through their TV set. You'll see a TV ad for Domino's and you'll click 'I want it' through your remote. In about 30 minutes, your pizza will show up at your door."
Karen Bressner, senior vice president of advertising sales for TiVo, Alviso, Calif., said, "Joining forces with Domino's Pizza creates an effective marketing and commerce tool for Domino's while enhancing and further distinguishing TiVo as the ultimate way to watch TV with a closed-loop advertising experience. This exciting new partnership offers yet another advertising solution as commercial avoidance continues to increase. With just a few clicks of the remote, TiVo users can pause their program, order a pizza and then sit back, relax and return to their favorite show without missing a single second. Now, TiVo delivers the absolute best TV viewing experienceand a pizza."
TiVo subscribers can seamlessly access their Domino's Pizza order from various advertising entry points on the TiVo user interface including Gold Star Sponsorship, Program Placement, Interactive Tags in live TV spots and through Music, Photos, Products & More by clicking on "Order Your Dominos Pizza Now."
TiVo subscribers can set up a user name and password on Dominos.com so that each time they use their TiVo remote to place an order, they can log in with a simple account number. Alternatively, TiVo subscribers can enter their delivery address, build their pizza order right from the TV set by selecting type of crust, toppings and sauces and get the pizza delivered by their local Domino's Pizza.
This new service is free of charge to all broadband connected TiVo subscribers and supports both delivery and pickup orders. Viewers pay in cash when the pizza is delivered.
Founded in 1960, Domino's operates a network of 8,726 franchised and company-owned stores in the United States and 60 international markets.
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