FRAMINGHAM, Mass. -- In f'real foods' second retailer partnership, the company known for its milkshakes is working with Cumberland Farms convenience stores on an exclusive signature drink introduced this week.
Cumberland Farms' Farmhouse Blend f'real Milkshake combines the convenience retailer's signature Farmhouse Blend Coffee with real ice cream and dairy-fresh milk, which is blended in a convenient, on-the-go cup. The drink contains no artificial flavors or preservatives.
Customers can purchase the milkshake at an introductory price of $1.99 throughout the month of May, and it's now available at Cumberland Farms' newly remodeled retail locations in the Northeast and Florida alongside other f'real flavors like chocolate, cookies n' cream and strawberry.
"We couldn't think of a better product to incorporate our Farmhouse Blend coffee with than f'real's delicious milkshakes," said Greg Lorance, dispensed beverage category manager and in-house coffee expert at Cumberland Farms. "With the warmer months ahead, we wanted to offer our loyal customers the Farmhouse Blend coffee they know and love, but with a fun, new twist. f'real's authentic, on-the-go milkshakes are also aligned with our mission to make life easier for the everyday consumer, and we're excited to introduce another coffee beverage with a really great value for our customers."
Made from 100% Arabica beans, Cumberland Farms' Farmhouse Blend coffee was introduced in 2008 and is available for 99 cents in any size, hot or iced. Customers can also customize their coffee at no cost with extra espresso shots, milk or cream, and eight flavors like caramel and vanilla.
"The taste and quality of Cumberland Farms' Farmhouse Blend coffee made it the perfect choice for us," said Allison Lewin, vice president of marketing at f'real foods, "creating a unique option for coffee drinkers and milkshake lovers this summer."
The Farmhouse Blend f'real Milkshake marks f'real's first major brand partnership since it launched a cookie-flavored milkshake with convenience retailer Maverik in 2013.
Based in Framingham. Mass., Cumberland Farms is a family-owned and -operated company with 550 convenience stores in 11 states.
Founded in 2003, f'real foods, Emeryville, Calif., designs, sells and markets authentic milkshakes, smoothies and frozen cappuccino beverages all made from real ingredients: ice cream, fruit, milk and coffee. Consumers freshly blend its beverages in patented blenders found in over 14,000 retail locations in the United States and Canada.
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