FRAMINGHAM, Mass. -- The Cumberland Farms convenience-store chain today announced the results of a double-blind coffee taste test, revealing that half of Dunkin' Donuts' own coffee drinkers determined that Cumberland Farms Farmhouse Blend coffee tasted just as good as Dunkin' Donuts Original Blend coffee.
In total, half of the respondents either preferred the taste of Cumberland Farms or had no preference. At just 99 cents any size, Cumberland Farms Farmhouse Blend coffee is a great value for coffee drinkers, who have many options to choose from when deciding where to purchase their coffee.
The results are based on an independent, double-blind taste test of Dunkin' Donuts coffee drinkers in four major markets where both Cumberland Farms and Dunkin' Donuts stores are located. The taste test was conducted in November 2014 in accordance with ASTM International's Claim Testing Guidelines. Selected study participants purchased brewed coffee away from home, most often at Dunkin' Donuts. The taste test compared Cumberland Farms Farmhouse Blend coffee to Dunkin' Donuts Original Blend coffee.
"We couldn't be happier with the results and feedback from this taste test, and it proves our longtime belief that you don't need to sacrifice great taste to get an affordable cup of coffee," said Ari Haseotes, CEO of Cumberland Farms. "We provide a tremendous value for consumers with our 99-cent Farmhouse Blend coffee, and we're glad that the results of the taste test determined that it tastes just as good as our key competitor's coffee does."
Cumberland Farms is sharing the taste test results in an advertising campaign, which kicked off on Dec. 28. Produced by Boston-based advertising agency Full Contact, the campaign includes TV spots that highlight real consumers trying both brands of coffee, as well as radio commercials and billboards.
"Since launching our signature Farmhouse Blend coffee, we've seen huge growth in our coffee business, and the results of this test validate our quality," said Gwen Forman, senior vice president of marketing at Cumberland Farms.
Cumberland Farms started in 1939 with a cow and a dream has grown into a network of convenience stores across eight states.
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