Foodservice

Dash In Adds Java's Iced Coffee Program

Retailer to add iced tea this fall

LA PLATA, Md. -- The Wills Group Inc.'s Dash In Food Stores, a convenience chain located in the Baltimore/Washington, D.C., market, has rolled out Javo Beverage Co. Inc.'s iced coffee program. It has added Javo's beverage concentrates to corporate owned locations throughout Maryland, Delaware and Virginia.

Dash In provides its customers with convenient access to quality products, including breakfast and deli lunch sandwiches, pizza, fried chicken, fresh bakery, fresh fruits and salads, and a host of other grocery products. Dash In offers gasoline at all locations and is [image-nocss] known for their "Size Doesn't Matter" 99-cent price for all sizes of cold dispensed beverages. All Dash In locations that carry Javo products own their own dispensing equipment.

The Wills Group also owns and operates more than 300 retail petroleum distribution gas stations with more than 90% of product coming from Shell Oil. In addition to the Dash In locations at Shell stations, other select c-stores connected to Wills Group stations have also begun carrying Javo Beverage iced coffee.

"Customer feedback regarding our addition of Javo's iced coffee to our menu has been extremely positive," said Larry Bullis, spokesperson for Dash In. "We are very pleased to provide our customers with high quality and great tasting coffee in a manner that is not labor intensive for our employees. We are also enthusiastic about exploring other Javo dispensed beverage products, like fresh brewed iced tea."

Stanley Greanias, CEO of Javo Beverage, said, "We are excited to expand our iced coffee in the Mid-Atlantic by partnering with Dash In. This relationship fits our strategy of partnering with chains and foodservice operators that have the capability to purchase and service equipment, allowing us to contribute a high-quality concentrated coffee beverage that is consistent and creates no waste for the operator. For over 30 years, Dash has provided superior customer service and product offerings, and we are confident that our delicious iced coffee and tea perfectly complement their current selection of food and beverages."

Based in Vista, Calif., Javo Beverage is a leader in the manufacture of coffee and tea-based dispensed beverages, drink mixes and flavor systems. The company has commercialized a proprietary brewing technology that yields fresh brewed coffees and teas that are flavorful, concentrated and stable, with broad applications in the foodservice, food manufacturing and beverage industries. For foodservice operators, Javo makes it possible to serve great tasting hot coffees and cold specialty coffee beverages from convenient dispenser-based systems. Javo also assists food and beverage processors seeking authentic and robust coffee and tea flavors through its development and supply of customized ingredients for packaged foods and ready-to-drink beverages.

The company supplies a growing list of national and international foodservice operations, specialty coffee retailers, restaurant chains and food manufacturers.

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