SPARTANBURG, S.C. -- Denny's is offering a solution to fast-food take out breakfast with the creation of the Denny's Dome and the launch of Real B-FST 2GO. The family restaurant said that it is responding to "the lack of quality portable breakfast choices."
The layered B-FST 2GO packaging keeps food hot and fresh in a single proprietary container for up to 30 minutes, providing the same table service-quality food for customers on the go.
More than half of time pressed Americans eat their meals on the go, Denny's said, but are "forced" to choose fast food because of busy [image-nocss] lifestyles and time constraints. Denny's B-FST 2GO caters to those consumers, but they now will be able to have a real and complete breakfast that travels well, it said.
"With Denny's B-FST 2GO in our proprietary Dome, consumers don't have to settle for fast food in clamshells or wrappers anymore," said Mark Chmiel, executive vice president and chief marketing and innovation officer. "We know that the demand for our signature real fresh breakfast is there. The challenge has been perfecting the portability factor that our competitors haven't been able to do. Our proprietary Dome positions us for a homerun."
The Denny's Dome packaging is designed to carry a full meal in one container while maintaining overall quality. The base of the Dome is divided into a ventilated area to keep crispy foods like hash browns, french fries and bacon crisp, and a closed area to keep moist foods like eggs and sausage, moist. On top of the base, an insert plate holds French toast or pancakes in an ideal environment, while sealing in the foods below it. Topping it off, a clear lid allows customers to see their order at a glance.
Denny's has developed a new B-FST 2GO menu in all Denny's restaurants. The program is being supported through national TV advertising tags, in-store merchandising and on Denny's website.
Spartanburg, S.C.-based Denny's has more than 1,500 locations.
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