NAPERVILLE, Ill. -- Eby-Brown, a leading consumer products distributor, is launching Wakefield Sandwich Co., home of the fresh, never frozen sandwich, a significant investment in fresh foods by a c-store distributor.
Wakefield includes a five-star chef, food safety and quality control manager and a team of nearly 100 commissary workers.
Rich Haen, senior vice president of NewFreshCo Foods LLC/Wakefield Sandwich Co., said, With the industry's recent shift to 'fresh,' we wanted to offer a full-service program that is easy for [image-nocss] retailers to implement in their stores. We will provide signage, training and great-tasting sandwiches. We are taking the guesswork out of fresh foods.
Product offerings on Wakefield's menu include the fresh, never frozen subs, Wide-Awakes Breakfast Sandwiches and hand-wrapped hot sandwiches. The program includes other fresh solutions such as salads, fruits and veggies and all-natural juices.
Wakefield Sandwich plans on rolling out its program to a limited customer base in early 2008.
A privately held company, Eby-Brown, with headquarters in Naperville, Illinois, is one of the largest distributors in the United States, providing consumer goods and other products to retailers in the convenience channel of trade.
For an in-depth look at Eby-Brown's new venture, see the October issue of CSP magazine.
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