A worker answering the phone last week told the newspaper that everything in the store was marked down by as much as 50%.
"That location didn't work," Pervez Pir, vice president of Torrance, Calif.-based Famima USA, [image-nocss] told the Register. "Many of the retailers across the street and next to our location have closed," he added.
The store offered grab-and-go foods and beverages for breakfast, lunch and dinner. Items ranged from ethnic snacks to deli sandwiches. In the area, its direct competitors were 7-Eleven and Fresh & Easy, the report said.
Besides the bad location, Pir said Famima struggled with brand recognition in the area. Still, he said the chain has not scrapped Orange County expansion plans. "[Our] goal is to be a neighborhood store, and [we] can't do that if we don't consider all neighborhoods," he told the paper.
Founded in 2004, Famima USA is operated by FamilyMart Co. Ltd. Backed by ITOCHU Group, FamilyMart's core business is operating a network of 13,122 c-stores throughout Japan, China, Taiwan, Thailand, South Korea and the United States, where stores debuted in 2005, two years before Tesco's Fresh & Easy entered the West Coast.
Pir said there are no plans "at the moment" to close other Famima stores.
(Click here for previous CSP Daily News coverage.)
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