Foodservice

Frappe Comes to Philly

McDonald's adds blended ice drinks to region with samples, discounts, events
PHILADELPHIA -- McDonald's has added the new McCafe Frappe blended-ice beverages to the menu in the Greater Philadelphia area. The addition of McCafe Frappes reinforces McDonald's as "a one-stop destination for a variety of great tasting quality beverages at a convenience and value that only McDonald's can offer," the fast-feeder claimed.

McCafe Frappes are thick and creamy, blended-ice drinks available in either mocha or caramel, with a hint of coffee, and served with whipped cream and either chocolate or caramel drizzle. For a limited time, customers of the Greater Philadelphia [image-nocss] region restaurants can buy the small McCafe Frappe at an introductory price of $1.99.

"Our customers have been incredibly receptive to our McCafe beverage line," said Mike Anton, president of the Phil-Ad-Mac Owner Operator Association. "McCafe Frappes will only continue to satisfy our customers evolving taste by offering a glimpse into that 'affordable luxury' they crave and that only McDonald's can offer."

To celebrate the launch of McDonald's new McCafe Frappe blended-ice beverages, participating McDonald's restaurants of the Greater Philadelphia region will be hosting "Thank Goodness It's Frappe Friday" events in April and May. Customers are invited to sample both the caramel and mocha-flavored McCafe Frappes and take their picture with the McCafe Frappe in the "Frappe Freeze Frame" ice sculpture at select locations.

In 2006, McDonald's introduced Premium Roast drip coffee, allowing for further customization in 2007. That same year, it introduced Iced Coffees to the menu, and began testing the full-line of espresso-based specialty coffees that were gradually introduced in restaurants around the country beginning in 2007, with a national introduction in 2009.

McCafe Frappes are available in small (12 oz.), medium (16 oz.) and large (22 oz.). McCafe hot beverages, including Lattes, Cappuccinos and Mochas are available in small (12 oz.), medium (16 oz.) and large (20 oz.). Iced Lattes and Mochas are available in medium (16 oz.). All iced coffees are available in medium (22 oz.) and large (32 oz.). McCafe beverages are available to enjoy throughout the day at participating locations with more McDonald's restaurants to be added throughout 2010.

More than 80% of Oak Brook, Ill.-based McDonald's USA LLC 14,000 U.S. restaurants are independently owned and operated by local franchisees. There are nearly 300 McDonald's restaurants in the Greater Philadelphia region.

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