Free Perk Alert

Cumberland Farms giving away coffee for New Year's Eve to promote safe driving

CANTON, Mass. -- This New Years Eve, from 5:00 p.m. on New Years Eve until 5:00 a.m. on New Years Day, all Cumberland Farms locations will be giving away a cup of its new Farmhouse Blend and original hot coffee. This is the retailer's second year making the offer.

Cumberland Farms is encouraging drivers to take advantage of this community service. Citing statistics from the National Sleep Foundation, it said that 60% of Americans have driven while feeling sleepy. The group advises that a combination of caffeine and naps as one of the best ways to help fight drowsiness, a [image-nocss] leading cause of accidents.

"We want drivers to be safe and alert on the roads this holiday season," said Ari Haseotes, president of Cumberland Farms, Canton Mass. "This free coffee is a way for us to say thanks to our customers, especially during these trying economic times."

The free coffee is available at all Cumberland Farms stores across the Northeast and Florida except for those with Dunkin Donuts service.

Cumberland Farms is committed to providing its customers with value, convenience and unparalleled service. Its network of retail stores, gas stations, and a support system including petroleum, dairy and grocery distribution operations spans 11 states across the Northeast and Florida, making it the largest convenience store/petroleum marketer in the Northeast.

Cumberland Farms, the parent company of Gulf Oil, operates a network of retail stores, gas stations and a support system including petroleum, dairy and grocery distribution operations spans 11 states across the Northeast and Florida.Through its Corporate Giving Program for Youth, the company is working to improve the prospects for young people, to encourage and support young people's achievements in business and leadership, and to provide educational opportunities for young people. Cumberland Farms sponsors4-H, the Muscular Dystrophy Association and Making Strides for Breast Cancer and provides college scholarships. In addition to annual corporate contributions, Cumberland Farms is active at the local level, building awareness and supporting worthy organizations in the communities where its employees live and work.