Foodservice

Fresh & Easy Opens More Stores in Northern, Southern California

Additional Northern California stores coming in March, April
EL SEGUNDO, Calif. -- Fresh & Easy Neighborhood Market CEO Tim Mason was joined by San Jose City Councilmember Pierluigi Oliverio, civic and neighborhood leaders and hundreds of customers on Wednesday to celebrate the opening of Fresh & Easy's first San Jose store, which is also the company's first in Northern California. The grocer also opened another Bay Area store in Danville yesterday, and it opened stores on February 23 in the Southern California communities of San Dimas and Camarillo.

More stores in Northern California are slated to open March 9 in Pacifica; [image-nocss] March 16 in Concord and Vacaville; March 23 in Modesto and Walnut Creek; April 13 in Pleasanton; and April 27 in Hayward, Napa and San Jose.

El Segundo, Calif.-based Fresh & Easy opened its first small-format grocery/convenience stores in November 2007 in Southern California, and has steadily expanded in the state since, moving into Bakersfield in December 2008 and Fresno in January 2010.

For each new store opening, Fresh & Easy invites neighbors to nominate a local, nonprofit organization to receive a $1,000 donation.

Fresh & Easy operates more than 160 stores in California, Arizona and Nevada.

In addition to fresh prepared meals, meats and produce, Fresh & Easy offers national brand products and household items. Its fresh&easy brand products have no artificial colors or flavors, no added trans fats, no high-fructose corn syrup and only use preservatives when absolutely necessary.

The stores uses LED lighting in external signs and freezer cases, offer customer recycling in every store and use advanced refrigeration and freezer units to cut back on energy usage. The company also recycles or reuses all of its display packaging, sending the majority back through its distribution center.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

Trending

More from our partners