JACKSONVILLE, Fla. -- In a partnership between Gate Petroleum Co. and Beaver Street Fisheries Inc., Gate gas stations will carry Sea Best brand frozen single-serve seafood dinners in their convenience stores. The Signature Singles "Gourmet on the Go" will be available in a pilot test at three locations, reported The Jacksonville Business Journal.
The meals will come in five varieties, including citrus scallops and linguini, stuffed clams, black bean and shrimp tacos, tilapia florentine and spinach and artichoke flounder.
Roger Denmark, research and development manager for Sea Best, said the products are geared toward young, healthy-minded people on the go. "You wouldn't think of seafood items in a convenience store like Gate," he told the newspaper. "But you see more and more pickup meals in vending machines. And especially in the younger generation, they're more health conscious than the generation before."
The meals should fit in with Gate's customer base, Gate president John Peyton said in a statement provided to the paper. "Sea Best is known for its quality and convenience, which was a perfect match for our stores," he said.
"Our sales generate their sales," said Denmark. "We want [customer] visits frequent, for lunch and dinner, because that's sales revenue for Beaver Street and Gate as well. We want customers to come into a store twice a day."
If the meals are successful, they could expand to other Gate stores, and perhaps to other convenience marts.
"We'll stay with [convenience] store application to start," he said, "and see what kind of foot traffic it generates. We could potentially see that elsewhere."
Click here to view the full Business Journal report.
Sea Best is the flagship brand of Beaver Street Fisheries Inc., a family-owned and operated company started 60 years ago in Jacksonville, Fla. The brand offers a full line of frozen fish fillets including premium varieties (ahi tuna, mahi, grouper, snapper), value varieties (cod, catfish, whiting), value added and breaded seafood (stuffed clams, maine lobster cakes, shrimp, calamari, scallops) and shellfish (lobster, crab).
Also based in Jacksonville, Gate Petroleum is a privately owned company that operates more than 75 gas stations with convenience stores in the southeastern states of Florida, Georgia, Kentucky, North Carolina and South Carolina, under the Gate banner.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.