Home Depot Picks Chicken On The Fly
Adds Chester's units to all six fuel centers
ATLANTA -- The Home Depot Fuel Centers have opened six new Chicken On The Fly locations in cooperation with Chester's International Inc., a leader in fried chicken foodservice programs for convenience stores.
Chester's grab-and-go concept, Chester's Chicken On The Fly, offers customers a convenient meal solution while providing the store with minimal investment and "virtually no" additional labor. "Straight from the freezercook it, pack it, sell it," the foodservice company said.
The Home Depot Fuel Center's first location opened February 2006 in Brentwood, Tenn. [image-nocss] It was followed by two more locations in Tennessee and another in the metropolitan area of Atlanta where The Home Depot makes its corporate headquarters. Currently The Home Depot operates six Fuel Centers total, all located in Tennessee and Georgia.
"Chester's Chicken On The Fly will be a great addition to The Home Depot Fuel Centers," said Todd Bostian, merchant for The Home Depot Fuel Centers. "This program will allow our customers a quick-and-easy meal solution. We at The Home Depot Fuel Centers are excited about the future of Chester's Chicken On The Fly in our stores."
Chester's Chicken On The Fly offers prepackaged menu items such as fried or baked chicken tenders, potato wedges and biscuits. Available for breakfast, lunch and dinner, these locations will offer customers a quick and convenient meal on-the-go.
The concept starts with The Nest Egg, a freestanding kiosk. This design is integrated throughout the package to include the menu offering, store and menu signage and packaging.
"Chester's is extremely excited about the introduction of our new grab-n-go concept, Chicken On The Fly, within The Home Depot Fuel Centers," stated James Venable, vice president of operations at Chester's. "This concept offers The Home Depot Fuel Centers a minimal footprint and investment while still providing our great tasting tenders, wedges and biscuits."
Birmingham, Ala.-based Chester's is an emerging leader of quick serve restaurant (QSR) concepts with more than 1,600 Chester Fried licensed and Chester's franchised locations.
The Home Depot, headquartered in Atlanta, is the world's largest home-improvement specialty retailer, with 2,244 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces, Mexico and China. In fiscal 2009, The Home Depot had sales of $66.2 billion and earnings from continuing operations of $2.6 billion.