Foodservice

Hot Stuff Foods Elevates Marketing Exec

Van Loon promoted to vice president

SIOUX FALLS, S.D. -- Hot Stuff Foods CEO John Fontana recently announced the promotion of Roxanne Van Loon to vice president of marketing.

Van Loon brings more than 20 years of marketing experience to the position and has been part of the Hot Stuff management team since 2004.

Most recently, Van Loon was Hot Stuff's senior director of marketing, and before that, she held marketing positions with Sara Lee Foods and Trail's Best Meat Snacks.

She will continue to develop brand marketing plans for opening new [image-nocss] stores and increasing sales in existing locations. In addition, she will oversee the companies' advertising and public relations initiatives in both trade and mainstream media. Van Loon will also have dotted-line managerial responsibilities over various marketing initiatives with Lettieri's, a wholly owned subsidiary of Hot Stuff Foods.

Sioux Falls, S.D.-based Hot Stuff Foods franchises and licenses its branded food conceptsHot Stuff Food On the Go, SmashHits Deli, C-Street Bakery, StoneWilly PIZZAHOUSE, Hot Stuff Grillin more than 1,600 locations throughout the United States, Canada, Europe and Asia. Hot Stuff Foods also offers Lettieri's Food To Go through distributors across the United States.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

Trending

More from our partners