SIOUX FALLS, S.D. -- Orion Food Systems, which franchises more than 1,000 Hot Stuff Pizza locations worldwide, has announced its official sponsorship of World Snocross Champion and ESPN Winter X Games medalist Tucker Hibbert.
Hibbert is considered the world's top snowmobile racer. He is a six-time National Snocross Points Champion and 2010 FIM Snowcross World Champion. In addition, Hibbert is a 10-time ESPN Winter X Games medalist and one of only two WX athletes to "five-peat" for most consecutive gold medals in one sport. Hibbert also competes in select American Motorcyclist Association (AMA) Motocross events during the summer season.
"We are extremely excited to have the Hot Stuff Pizza brand associated with such a great champion as Tucker Hibbert," said Orion's CEO Michael Skillingstad, "Tucker's success is unprecedented on the ISOC National Snocross Tour and ESPN Winter X Games. From a business and marketing point-of-view, our partnership with Hibbert is truly a win-win. Many of our restaurant franchisees and customers are Tucker Hibbert fans, and will be excited to learn that Tucker is a Hot Stuff Pizza lover."
Said Hibbert: "I've been a huge Hot Stuff Pizza fan for years. It's definitely my favorite go-to meal when I'm traveling and an absolute must after a long weekend of racing. I can't wait to share my passion for the brand with race fans and snowmobile enthusiasts everywhere."
Hot Stuff's sponsorship of Hibbert will entail a national promotion featuring Hot Stuff's Personal Size Pan Pizza (PSPP) and an opportunity for Hot Stuff customers to win event tickets, snowmobile gear, free Hot Stuff Pizza and other prizes.
"Our grand prize is a Snocross fan's dream," said Skillingstad, "Hot Stuff is giving away an all-expense paid trip to the ISOC Canterbury National in Shakopee, Minn., January 2012. The race package includes lodging, a suite at the race, passes to the pit area and an opportunity to meet Tucker and his crew."
Sioux Falls, S.D.-based Orion franchises or licenses Hot Stuff Foods concepts in more than 1,000 locations throughout the United States, Canada, Europe and Asia. Orion Foods Systems also offers Lettieri's Food To Go through distributors across the United States.
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