CHICAGO -- Nov. 3 is National Sandwich Day—as if Americans needed a special reason to pick up their favorite hoagie, sub or panini. Few menu items are as big of a draw, or as successful as a differentiator, at convenience stores and limited-service restaurants (LSRs) as the sandwich.
Even as myriad menu categories have stalled or contracted, the sandwich category continues to grow, especially at c-stores, where Technomic MenuMonitor data reveals that sandwich items are up 4% year over year.
Some LSRs are using National Sandwich Day to attract sandwich lovers into their locations instead. Here’s a look at what several LSR brands are doing—from specials to buy-one-get-one (BOGO) deals and even philanthropic campaigns—to promote sandwiches today:
Customers of the Manasquan, N.J.-based chain can visit social media to access a coupon that gives them $2 off any regular-sized sandwich on Nov. 3.
The fast-casual chain, with headquarters in Reidgeland, Miss., is offering the choice of six different club sandwiches for a special price of $4 all day.
Based in Cincinnati, with locations throughout the South and Midwest, Penn Station is touting a buy-one-get-one-free sandwich offer on Nov. 3.
The Austin, Texas-based chain is focusing on a sandwich BOGO; all customers can get a free medium sub with the purchase of a sandwich of equal or greater value.
The Milford, Conn.-based sandwich giant is giving its customers a free sub when they purchase one sub of equal or greater value. For every free sub, Subway is donating one free meal to Feeding America food banks, in a promotion called The Good Deed Feed. Subway estimates that it will give away more than 11 million meals on National Sandwich Day.
“One in eight Americans are going hungry, and we’re in the business of feeding people,” said Suzanne Greco, Subway’s president and CEO. “Many of our franchisees have been committed to fighting hunger in their communities for years, and we’re proud of The Good Deed Feed and the impact it will have on a national level.”
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