SIOUX FALLS, S.D. -- Orion Food Systems, a longtime provider of customizable foodservice solutions to convenience stores, supermarkets and noncommercial operators, has unveiled its strategy for extended growth in the industry. Its multipronged approach to expanding its presence—particularly in the c-store arena—calls for new distribution partnerships, turnkey pizza programs and the debut of new foodservice brands.
First, the company has partnered with South San Francisco, Calif.-based Core-Mark on a private-label pizza program for the next five years. Also, Orion has secured a distribution deal with Dot Foods, Mount Sterling, Ill., in a move that the company said will allow it to reach 150,000 c-stores. It also is partnering with Atlanta-based UniPro Foodservice Inc. on a turnkey pizza program.
Finally, in addition to its signature Hot Stuff Pizza program, Orion is promoting three distinctly different concepts: Chix Chicken, Chopz and Gourmet Grub. Bundled together, the three contemporary brands create a visually appealing, food-court-style look that is designed to capture the frequent c-store customer, according to the company.
Read on to walk through the latest initiatives that, according to Orion's foodservice executive vice president, Bob Littlefield, will carry the company "from growth to growth" ...