SAINT JOHN, N.B. -- To generate awareness of its Bluecanoe and Mainland convenience store brands, Saint John, N.B.-based Irving Oil launched the "Win a Personal Chef" contest late last week, reported Media In Canada.
The winner will enjoy the professional services of a personal chef, who will prepare a sit-down meal for up to 20 people in the winner's home.
St. John-based marketing agency Target is promoting the contest with radio spots, for which it developed the creative and did the media buys. Titled "Etiquette" and "Tastes [image-nocss] Great," the 60-second commercials take a humorous approach to the difficulties of entertaining.
The message is aimed at Irving's target demographic of busy drivers aged 25-54, and gets the point across that the company's stores can help with their time crunches by offering food, snacks, beverages and fresh-baked goods.
The spots will run until November 25 in Atlantic Canada and northern New England, the report said.
Irving Oil is the regional refining and marketing company serving customers in eastern Canada, Quebec and New England with a range of finished energy products, including gasoline, diesel, home heating fuel, jet fuel and complementary products and services. The company's network of Bluecanoe and Mainway c-stores throughout eastern Canada and New England offers customers a wide variety of products and services, including grocery and snack items, bakeries and convenience items, in addition to fuel.Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.