NORTHFIELD, Ill. -- Kraft Foodservice has launched Kraft GO>WICH Stuffed Rolls, a new hot-sandwich form designed for on-the-go consumers. These soft bread rolls are filled with real meat, sauce and other homestyle ingredients. They are designed to help both convenience store retailers and vending operators offer on-the-go hot meals. The design of the rolls is inspired by the Chinese bao, palm-sized buns filled with meat or other ingredients.
The rounded shape of GO>WICH Stuffed Rolls allows customers to eat a mess-free snack or meal with just one hand. Each roll features an outer [image-nocss] layer of bread that retains its soft texture and buttery flavor when heated.
GO>WICH Stuffed Rolls are available in two traditional hot-sandwich flavors: BBQ Pulled Pork and Chicken Club. BBQ Pulled Pork features smoked pulled pork and is made with Bull's-Eye Barbecue Sauce. Chicken Club features real white-meat chicken, bacon and a cheesy sauce with Ranch seasoning.
All GO>WICH Stuffed Rolls are individually wrapped and shipped frozen. During high-traffic periods, they can be sold from a warming cabinet as ready-to-eat items for up to four hours. In addition, they can be sold from a refrigerated vending machine or refrigerated retail case for up to 10 days. Both flavors can be heated for 35 seconds in a 1000-watt microwave prior to consumption."We developed GO>WICH Stuffed Rolls for busy customers who are seeking high-quality snacks and meals that are great tasting and filling, yet simple to take on-the-go," said Rob Ramsey, business manager for new product development at Kraft Foodservice. In consumer testing, nearly all respondents agreed that the handheld stuffed rolls were convenient and easy to eat, especially in the car. Additionally, at least three-quarters of respondents agreed that the new product demonstrated good overall quality for the price—$1.59 for one roll or $3.00 for two rolls.
Kraft Foodservice is a division of Kraft Foods Global Inc., Northfield, Ill.
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