Lakehead Oil Brews Van Houtte Deal
Coffee company will supply six locations
MONTREAL -- Van Houtte Inc., which owns Filterfresh Coffee Service Inc., has expanded its branded coffee and beverage program to include gas stations and convenience store retailer Lakehead Oil, Duluth, Minn.
As part of the program, Van Houtte will supply coffee and beverage systems to five Lakehead Oil c-store locations in northern Minnesota and an additional location right outside the Twin Cities.
Van Houtte will provide Lakehead Oil with a total beverage solution featuring the coffee company's branded gourmet coffee blends. [image-nocss]
The program features a thermal server coffee brewer that will offer Van Houtte coffees such as French Vanilla, House Blend and Guatemala. The program also includes cappuccinos and a variety of frozen fruit beverages, including Strawberry Banana, Key Lime, Mocha, Very Blue Berry and Rockin' Raspberry.
In-store signage and merchandising will generate excitement about the new beverage offerings, Van Houtte said.
"We see this partnership greatly benefiting the Lakehead Oil stores while enhancing our strong brand visibility in the petroleum and convenience store industry, said David Larimer, president of Montreal-based Van Houtte USA and Filterfresh Coffee Service Inc.