OAK BROOK, Ill. -- McDonald's is considering serving breakfast all day, offering rewards to frequent eaters and offering delivery service, a company executive told CNBC.
President and CEO Don Thompson said the fast-food chain "has looked at breakfast across the day" and "innovative ways" to expand hours in the United States, noting that it's already happened in other countries. "I think we'll be seeing some of those things in the near future," he said.
The company is also experimenting with delivery services in some countries "in a big way," as well as in densely populated areas in the United States. Thompson said that "delivery is a big, big opportunity, particularly in areas where you don't have drive-thrus"
Rival Burger King began offering delivery in Washington, D.C., early last year, and has since expanded the service to Chicago, Houston, Los Angeles, Miami, New York and San Francisco.
Despite being "a little bit late" to embrace mobile services, Thompson sees this being a major component of McDonald's in the future. "We have tests already all around the world, making steps and strides to experiment both in mobile payments and consumer engagement with the company," he said.
On the potential of a customer "rewards loyalty program," Thompson said he "loves the idea," adding that "we might see something like that in the future."
With approximately 160 items on the global pipeline, Thompson said that this will help drive McDonald's growth, driving traffic and same store sales. Many of the new products seen by American consumers, such as the Blueberry Pomegranate Smoothie or the Fish McBites were originally successful products abroad and were adapted for the U.S. market.
Click here to see the full CNBC report.
According to a SeekingAlpha report, new products will be introduced in the United States in the following growth categories: chicken, premium beef, breakfast and beverages. Some of the specific new products include Egg White Delight, a lower calorie breakfast item; Premium McWraps, an innovation from Europe that is being introduced globally; and Blueberry Pomegranate Smoothies, which originated in Canada.
Click here to view the full SeekingAlpha report.
Oak Brook, Ill.-based McDonald's USA LLC is a leading foodservice provider in the United States. Nearly 90% of McDonald's 14,000 U.S. restaurants are independently owned and operated by local businesspeople.
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