Starting yesterday, it is available nationwide for an entire month.
Among the sandwich's cult basethere are some 300 fan groups on Facebook--the reaction is close to ecstasy, not surprising as it is not unheard of for [image-nocss] some to drive 10 hours at a stretch to get their hands on the sticky fast food delicacy.
Americans have seen the McRib become a part of popular culture, with mentions on the classic animation series The Simpsons. Comedian Stephen Colbert, on his popular show The Colbert Report, heralded the McRib's return last week to wild cheers from his audience. "I don't know what there is inside, but it's delicious," he said of the sandwich.
Colbert also insisted the move was political, as it arrives on the day of the midterm elections, noting: "You can't turn out to vote if you're waiting in line for a McRib."
McDonald's spokesperson Tara Hayes told AFP that the McRib's limited availability "helps to keep fans passionate about the product."
Only a sandwich "so delicious, so special, so elusive and so legendary could create such a widespread affection among its fans," Hayes said, pointing out the last time it had been offered in all restaurants nationwide was in 1994.
"The unmistakable taste of McRib has inspired many to go to heroic lengths to get their hands on one over the years.... Bringing it back to all U.S. restaurants in 2010 will introduce McRib to an entirely new generation of fans," she added.
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