KAHULUI, Hawaii -- Minit Stop has been awarded top honors in advertising design for the convenience-store chain’s new logo and carryout food boxes.
The Pele Awards are Hawaii’s top recognition for excellence in advertising design.
Minit Stop won the Gold Pele in the packaging category for the design of a Minit Stop food carryout box using whimsical phrases written on the box.
“We wanted something that would entertain the person while enjoying the great food inside. Kind of like when you were little and would read the cereal box when eating breakfast,” said Jon Miyabuchi, vice president of Minit Stop.
Minit Stop won a Silver award for the Minit Stop Shaka Chicken logo that the chain launched this year in all of its stores. The Shaka is a gesture started and used in Hawaii and surf culture as a gesture of salutation, friendship, thank you and gratitude.
“The recognition we received from the logo and food boxes is very exciting for our team and all of our customers, and they are currently being implemented at all of our stores on Maui and the Big Island,” said Miyabuchi.
"Besides the new logo and food boxes, we have the upcoming debuts of our Minit Stop App and proprietary-blend coffee program," among other new features, he said.
Gilbert & Associates, the advertising firm that designed the new logo and boxes for Minit Stop, accepted the awards on behalf of the retailer.
Minit Stop is a unit of Saltchuk Resources Inc., Seattle. Founded in 1978, Minit Stop has 17 convenience stores, with 10 on Maui and seven on the Big Island.
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