NEW YORK --7-Eleven Inc. introduced a new coffee this month just for its New York City convenience stores.
New York Bold was introduced on Twitter Sept. 3 with the catchphrase "The attitude is now a coffee."
The coffee is a blend of Central American, Colombian and Brazilian beans, according to a Grub Street report. It "caters specifically to the bold, rich desires of New Yorkers." 7-Eleven said New York City franchisees created the new blend themselves, basing bean selection on customer feedback.
In stores, signage states the new brew was "made for New York [and] chosen by New Yorkers."
The new coffee is coupled with new "stay hot" coffee cups that don't require a sleeve. The recyclable cups feature the Statue of Liberty and encourage drinkers to participate in 7-Eleven's coffee rewards program.
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