The Pantry Puts Money Where Mouths Are

Brings Fresh Initiative to five more markets

CARY, N.C. -- The Pantry Inc. will spend $3.2 million to upgrade 36 Kangaroo Express locations in the Birmingham and Tuscaloosa, Ala., areas, among other markets, to its Fresh Initiative foodservice format.

The Pantry unveiled its Fresh Initiative in Kangaroo Express stores in five additional markets, as reported in a CSP Daily News Flash, to serve guests its new coffee and introduce new fresh food and bakery options in a fast, friendly and clean store environment.

The Fresh Initiative stores are being introduced in Charlotte, N.C.; Gulfport, Miss.; Birmingham, Ala.; Charleston, S.C.; and Gainesville, Fla. The Fresh Initiative was first launched in Raleigh, N.C., and store guests have responded with excitement, according to the company.

In addition to the new and improved Bean Street Coffee, store guests will be able to enjoy a broader assortment of pastries, warm breakfast sandwiches, fresh fruit and fountain beverages. In addition, the stores will offer a variety of fresh sandwiches, salads and grill options for on-the-go lunch and dinner.

“The Fresh Initiative reflects the transformation taking place at Kangaroo Express to deliver value to our store guests with fresh food, drinks and snacks around the clock,” said John Fisher, senior vice president of marketing for Kangaroo Express. “Our goal is to impress our guests with the quality and value Kangaroo Express delivers in coffee, fresh food and a fast, friendly and clean shopping experience.”

The new bakery case features glazed doughnuts, which are almost 40% larger than other well-known brands; blueberry and banana nut muffins; cheese Danishes; and the popular jumbo chocolate chunk and oatmeal raisin cookies. The bakery offering will include seasonal treats, such as a pumpkin muffin and maple long john for the fall. As part of the Fresh Initiative launch, guests can purchase a doughnut for 49 cents with any size coffee.

In addition to improving the taste of the coffee, Kangaroo Express is replacing the glass pot system with new dispensers to preserve the freshness of the coffee. The spacious serving stations will have upgraded coffee accessories, including cups, lids and stirrers, and a wide variety of coffee flavors and additions, such as extra boosts of caffeine, allowing guests to customize their cup of Bean Street Coffee.

“Our guests deserve a great cup of coffee served exactly the way they like it, and we want to give them as many options as possible to make their perfect cup to enjoy along with a wide assortment of fresh on-the-go meals and snacks,” said Fisher. “The Fresh Initiative gives guests of Kangaroo Express a selection of high-quality coffees to start with and the creative freedom to make it their own.”

Based in Cary, N.C., The Pantry Inc. is the leading independently operated convenience store chain in the southeastern United States and one of the largest independently operated convenience store chains in the country. As of Aug. 8, 2011, the company operated 1,655 stores in 13 states under select banners, including Kangaroo Express, its primary operating banner.