Pester Pours Politics

Customers cast more than 76,000 votes in 2012 Show Your Support Customer Poll

GREENWOOD VILLAGE, Colo.-- Customers of Pester Marketing Co., which operates the 1st Stop/Alta Convenience store chains, can cast their vote and show their support for their favorite political party by purchasing a 32-ounce fountain drink in either a red (Republican) or blue (Democrat) 2012 election year cup.

The retailer began the 2012 Show Your Support Customer Poll promotion in early July; it runs through the November election.

Throughout the campaign, each of the 49 participating 1st Stop/Alta Convenience stores, located throughout Colorado, Kansas and in Hastings, Neb., have been tracking the number of red and blue cups that their customers have purchased. Each location posts a running tally to keep customers up to date with the store's poll results.

The retailer posts company-wide results, which are updated daily, on the website, as well as on Twitter @altaconv.

Results as of Sept. 3, 2012:

Company-Wide: 37,261 (50.36%) Red; 36,726 (49.64%) Blue.

ColoradoStores (39): 23,220 (48%) Red; 25,415 (52%) Blue.

KansasStores (9): 13,384 (55%) Red; 10,847 (45%) Blue.

NebraskaStore (1): 657 (59%) Red; 464 (41%) Blue.

"With this campaign, we hope to create excitement surrounding this year's presidential election and to encourage all to participate through their right to vote on Tuesday, Nov. 6, 2012," said Rich Spresser, president and CEO.

Greenwood Village, Colo.-based Pester Marketing is a privately owned company in business for over 50 years with 51 convenience stores. In addition to the retail side of the business, Pester Marketing's wholesale subsidiary, Alta Fuels, located in Alamosa, Col., is a major supplier of biofuels, both E85 and biodiesel.  Alta Fuels also carries a full line of ExxonMobil lubricants and serves customers in Colorado and New Mexico.