SEATTLE -- Jones Soda Co., a leading premium beverage company known for its customer-designed packaging, has announced the official launch and expansion of its premium Jones Cane Sugar Soda fountain program.
The company said it developed the program in response to increased consumer demand for a premium alternative to the basic foodservice and quick-service restaurant (QSR) fountain offerings.
Jones Soda has partnered with a number of customers and independent distributors across North America to offer Jones Cane Sugar Fountain Soda in a variety of flavors. The program is operational in British Columbia, the Pacific Northwest, the Southwest and Northeast markets.
"Incorporating the Jones premium cane sugar soda fountain program has been a huge hit with our loyal Glaze fans as we expand our new QSR concept," said Ian McCormick of Glaze Teriyaki, with locations in San Francisco and Manhattan. "We are excited to have been one of the first partners to offer a truly unique craft soda fountain offering. Glaze is a premium high-quality teriyaki concept and we consider it extremely important to offer our customers a unique, but also higher-quality fountain offering with their meal."
Leveraging its catalog of consumer submitted photography, Jones is working with its retail restaurant and foodservice customers to create custom designed, co-branded fountain equipment that incorporates both neighborhood-specific images submitted by consumers, as well as retailer-selected photographs that reflect the theme of each location.
The result is a display that reinforces the emotional connection between the retailer, its consumer and Jones Soda, while still providing for competitive margin levels that foodservice operators expect with a traditional fountain programs, the company said.
"Jones is such an iconic brand across Canada, and with their strong connection to their consumers through the use of their localized photographs, we saw this as a great way to engage our customers in a way that no other brand could," John Chapman, director of restaurant for the Langley, B.C.-based Overwaitea Food Group, which operates more than 140 stores under the Save-On-Foods, Overwaitea Foods, Urban Fare, Cooper's Foods, PriceSmart Foods and Bulkley Valley Wholesale banners, said.
"There has been a recent increase in interest for premium craft soda, making this the perfect time for Jones Soda to launch our new margin enhancing program," said Jones Soda CEO Jennifer Cue. "From our traditional cane sugar cola and root beer to some of the more fun, signature flavors that we are so well known for like Berry Lemonade and Orange & Cream, our Jones fountain program has something to offer everyone.
She continued, "And with the inclusion of the iconic consumer photographs that we are so well known for showcased on the fountain equipment, we have created a fresh, custom program that truly sets us apart from standard, ordinary fountain programs. We are very proud to have partnered to date with some very like-minded foodservice innovators such as Glaze Teriyaki, Overwaitea Food Group, Voodoo Doughnuts, White Owl Social Club, Delicatus, Cheba Hut Toasted Subs, Flying Saucer Pizza, Fuddruckers, Nick's Crispy Fried Tacos and soon to be available in Sumo Salads across Southern California. We look forward to expanding our craft fountain program as these foodservice concepts continue to expand and as larger foodservice operations look to more premium craft sodas as a real option."
Based in Seattle, Jones Soda Co. markets and distributes premium beverages under Jones Soda, Jones Zilch, Jones Stripped and Jones Sparkling Water brands and sells through its distribution network in markets primarily across North America. A leader in the premium soda category, Jones is known for its variety of flavors and labeling technique that incorporates photos sent in from its consumers. The product line of Jones offers pure cane sugar soda, zero-calorie soda, an all-naturally sweetened sparkling beverage with 30 calories and a sparkling water with no sugar, artificial flavors or calories. Jones product lines are available through traditional beverage retailers and other retailers that also sell carbonated beverages.
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