HOLTS SUMMIT, Mo. -- Pro Food Systems Inc., also known as PFSbrands, has launched a new division focused on the specific needs of foodservice equipment in supermarkets and convenience stores.
The Equipment Division will make available hands-on, in-store training without charge on brand-name equipment procured through the company. Using this approach, the division will develop the levels of support necessary for its retail customers to take advantage of operational practices, which will lead to improved food quality and efficiencies for their deli and kitchen areas.
Industry veteran Darrell Hale will head up the new division. He will have full responsibility for its end-to-end operations. In his 14-years' tenure at Pro Food Systems, Hale has led the company's supply of equipment—hotcases, auto-lift fryers, breading tables, combi-ovens, convection ovens, warmers, hot sandwich sliders and more—to more than 1,000 supermarkets and convenience stores.
"Our field team and I will continue to assist retailers in four primary ways: one, selecting the right equipment to maximize their ROI; two, optimizing layout for kitchen and deli areas; three, teaching efficient operational procedures; and four, troubleshooting equipment as issues arise," said Hale, who was named vice president for the Equipment Division. "We are excited about raising our service levels yet again by the planned launch in 45 days of our new e-commerce site for foodservice equipment. While we will continue to emphasize personalized support, the new site will supply c-store and supermarket operators with instant 24x7 access to equipment information, specs, pricing and ordering capability."
Pro Food Systems provides branded hot-food programs primarily for supermarkets and convenience stores. PFS brands (PFS) is the parent company of Champs Chicken, Cooper's Express and Private Label brands. The company also supplies non-branded food products and foodservice equipment for retailers. It distributes its foodservice equipment, chicken and other products out of the company's 65,000-square-foot corporate headquarters and national distribution center located in Holts Summit, Mo. The company has more than 700 branded locations in 36 states.
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