WHITEHOUSE STATION, N.J. -- To meet these needs of millennial diners and snackers, convenience-store chain QuickChek is introducing its new line of Walking Tacos.
Consumers start by choosing a bag of either Nacho Cheese Doritos, Cool Ranch Doritos or Fritos, and build their meal by adding their choice of toppings: QuickChek’s signature spicy chili, shredded cheddar cheese, lettuce, tomato, onions and olives, using the same touch-screen technology the chain offers with their custom-made oven-toasted subs, sandwiches, wraps and salads.
Once the customer has created their Walking Taco, they “grab a fork and keep on walkin’,” the retailer said.
These affordable fast-casual treats start at $3.49.
“Younger consumers love customization, they want to be able to order food exactly how they want it any time of the day,” said QuickChek’s director of foodservice, Jennifer Vespole. “Whether its lunch-in-a-bag or an anytime snack on the go, our new Walking Tacos provide the portability of eating-while-walking while delivering the personal touch the consumer craves. You can build your Walking Taco exactly to your tastes and be on your way.”
Also new to the menu are six signature mac ‘n cheese bowls starting at $3.99.
Family-owned QuickChek, based in Whitehouse Station, N.J., has 140 convenience stores throughout New Jersey, New York’s Hudson Valley and Long Island. The stores feature touch-screen technology that allows consumers to create custom-made oven-toasted subs, sandwiches, wraps and salads; and a Q Café, which offers nearly 40 varieties of handcrafted hot and cold beverages.
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