ATLANTA -- Convenience-store retailer RaceTrac has expanded its partnership with dessert chain Cinnabon with the addition of limited-time Cinnabon-branded baked goods and a new warm dessert offering, Gooey Swirls, at RaceTrac’s Florida, Georgia, Louisiana and Texas locations.
The new product rollouts mark Cinnabon’s one-year anniversary of its Crafted by Cinnabon line of fresh bakery treats designed for single-serve sales in convenience stores, grocery stores and noncommercial foodservice locations. RaceTrac’s new bakery items include:
- Crafted by Cinnabon Frosting Filled Pumpkin Muffin Tops—pumpkin-flavored muffin tops filled with cream-cheese frosting, topped with cinnamon crumb streusel and icing drizzle, priced at $1.99 and available in Florida and Texas.
- Crafted by Cinnabon Gooey Swirls—warm cinnamon swirl dough topped with cream-cheese frosting and smothered in a creamy cinnamon schmear, priced at $2.49 and available at participating locations throughout Florida, Georgia, Louisiana and Texas.
- Crafted by Cinnabon Frosting Filled Long John Doughnuts—cinnamon doughnuts filled with cream-cheese frosting topped with cinnamon frosting glaze and icing drizzle, $1.99 and available in Florida and Texas.
Participating RaceTrac locations will continue to offer the Frosting Filled Long John Doughnut and Gooey Swirls as year-round offerings and will rotate in limited-time-offer products as the seasons change. These products will be exclusive to RaceTrac in the convenience channel across the four states where stores are located.
"We are thrilled to be continuing our partnership with RaceTrac to offer our premium, fresh-baked treats to more guests in a variety of new and exciting formats," said Julie Thomas, director of foodservice sales, convenience and petroleum and entertainment, global channels, for Focus Brands, the parent company of Cinnabon.
Crafted by Cinnabon, which launched in November 2016, is the brand's first line of fresh bakery treats designed for single-serve or multi-serve channels, such as grocery, convenience stores, university campuses and other foodservice outlets. The line delivers the same fresh-baked quality and signature ingredients that guests have come to love and expect from Cinnabon bakeries, including legendary Cinnabon Makara cinnamon and signature cream-cheese frosting.
"Bringing Cinnabon treats to RaceTrac's bakery case continues to exceed our expectations, and we are excited to now offer Gooey Swirls, a warm Cinnabon product," said Steve Turner, RaceTrac’s executive director of foodservice. "Adding the well-known Cinnabon brand to our already-premium bakery menu provides our guests with extra indulgent treats from which to choose."
Based in Atlanta, RaceTrac owns and operates about 430 c-stores in 12 states. It ranked No. 20 on CSP’s 2017 Top 202 list of the largest c-store chains in the United States.