According to John Barber, chief customer officer, Hot Stuff Stix are a perfect complement to Hot Stuff Foods' multi-day-part foodservice initiative and commitment to providing busy consumers with superior quality on-the-go items.
"The Hot Stuffed Stix program is essentially turn-key with easy freezer-to-oven preparation and packaging that is in the case, thus no need for additional storage," Barber said.
Barber [image-nocss] added that Hot Stuff Foods is partnering with retailers by launching a parallel marketing initiative to support the Hot Stuffed Stix rollout. Marketing incentives include a special introductory price, program-specific point-of-sale, customer coupons, personal marketing support/franchisee visits and Hot Stuffed Stix T- shirts.
Introductory suggested retail for the new Hot Stuffed Stix is $1.79, which includes two 3-ounce Stix per bag. Hot Stuff franchisees also receive additional incentives for managers and employees who are "passionate about Hot Stuffed Stix."
Hot Stuff Foods, Sioux Falls, S.D., franchises and/or licenses its branded food concepts in more than 1,200 locations throughout the United States, Canada, Europe and Asia. Hot Stuff Foods also offers Lettieri's Food To Go through distributors across the United States.
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