IRVING, Texas -- 7-Eleven Inc. is working with Sour Patch Kids to introduce an exclusive Sour Patch Redberry-flavored Slurpee drink. The limited-time product is available exclusively at participating 7-Eleven stores through the end of the retailer’s 100 Days of Summer.
Last year, 7-Eleven introduced its first Sour Patch Slurpee flavor, Watermelon. That flavor became the first limited-time Slurpee flavor to become the top seller ahead of the two perennial favorites, cherry and cola.
“We think we have another winner with Sour Patch Redberry Slurpee,” said Laura Gordon, vice president of marketing and brand innovation. “Last year, we learned from social media that our customers were buying Sour Patch Kids to put in their favorite Slurpee drink. This year, we know that red is not only a favorite Slurpee flavor, it’s also clearly the favorite Sour Patch Kids flavor by a huge margin. With Redberry, we are able to give them the best of both worlds.”
Mondelez International’s Sour Patch Kids is the No. 1 sour candy brand, and a top-selling candy at 7-Eleven stores. Fruit-flavored Slurpee drinks also are among the most popular with 7-Eleven customers.
7-Eleven is bringing back its Sour Patch Slurpee Selfie Challenge, where fans will have a chance to show how they eat their Sour Patch Kids and drink their Sour Patch Redberry-flavored Slurpee. One selfie poster will win tickets to the Teen Choice Awards 2016 in Los Angeles on July 31.
To participate, Slurpee fans must tweet a selfie with a Sour Patch Kids Redberry Slurpee between June 26 and July 15, including the hashtags #SlurpeeSelfie and #Sweepstakes, and tag @SourPatchKids. The winner, selected in a random drawing, will win an all-expenses-paid trip to Los Angeles to attend the Teen Choice Awards at the Forum.
The prize package includes round-trip airfare, two nights hotel accommodations, two tickets to the awards show, two VIP post-Awards party passes, ground transportation to the hotel, airport and event and $1,500 in spending money.
7-Eleven is marking the 50th birthday of its proprietary Slurpee semifrozen carbonated beverage with ongoing promotions and parties. More than a half-million Slurpee drinks are purchased each day during the summer at 7-Eleven stores across the country.
Based in Irving, Texas, 7‑Eleven operates, franchises and licenses more than 10,700 7‑Eleven convenience stores in North America. Globally, approximately 59,500 7‑Eleven c-stores serve customers in 17 countries.
Deerfield, Ill.-based Mondelez International, with 2015 net revenues of approximately $30 billion, is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum.
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