Standing C-Store on Its Head

Cumberland Farms opens location with on-the-go foodservice focus

FARMINGTON, Conn. -- A new "flagship" Cumberland Farms store is opening today in Farmington, Conn. Customers whose days typically include multiple stops around town for cash, a fresh sandwich, a hot coffee and a full gas tank will notice a change right away as they step foot in the door, the retailer said. From a wide variety of sandwiches that can be toasted on site, to thick chocolate milkshakes, flatbread breakfast sandwiches and personal pepperoni pizzas, the new menu is squarely focused on fresh food.

The store is also intended to appeal to coffee lovers, offering a [image-nocss] wide range of traditional coffee shop choices such as English Toffee Cappuccino and Chai, as well as Cumberland Farms own Farmhouse Blend. All of the hot beverages are 99 cents.

For those looking for a cold drink, the store also has Cumberland Farms signature Chill Zone, featuring frozen and fountain drinks for 79 cents.

And customers will continue to find staple items like milk and bread at great prices.

The new store layout makes for a quick and easy shopping experience as customers shop among hundreds of everyday necessities. The store also offers a surcharge-free ATM.

"Our goal is to make every day easier for people," said Cumberland Farms president Ari Haseotes. "This new store turns the traditional idea of a convenience store on its head. With the new experience, we are bringing our customers great new products, at a great price, delivered by friendly people. It is our standard going forward."

In a gesture to becoming a part of the community, Cumberland Farms is also donating $1,000 to the West Wood Upper Elementary School in Farmington, which will use the funds as part of its student activity account. Giving back to the communities where it operates has long been part of the company's mission.

Cumberland Farms has been bringing value and convenience to Connecticut residents for years, and will continue to expand in the state when it opens its next new store in Deep River later in March, it said.

Canton, Mass.-based Cumberland Farms operates a network of retail stores, gas stations and a support system including petroleum and grocery distribution operations spans 11 states across the Northeast and Florida, making it the largest convenience store/ petroleum marketer in the Northeast.