Foodservice

Starbucks Introduces 'Flat White'

Previously available in Australia and U.K., espresso beverage launches in U.S., Canada

SEATTLE -- Starbucks Coffee Co. has introduced a new core espresso offering with the launch of the Flat White, available at participating Starbucks stores in the US and Canada. The Starbucks Flat White is an espresso beverage made with two ristretto shots combined with a thin layer of velvety steamed whole milk and finished with a latte art dot.

Starbucks Flat White coffee espresso foodservice beverages (CSP Daily News / Convenience Stores)

A ristretto shot delivers a sweeter, more intense coffee flavor. Starbucks baristas steam milk into creamy micro-foam and free pour to allow the espresso to rise to the top of the beverage for a bold coffee flavor with a sweeter finish.

The Starbucks Flat White joins the core menu lineup of espresso beverages such as Caffé Americano, Caffé Latte, Cappuccino, Doppio Espresso and Espresso Macchiato.

Since originating in Australia in the 1980s, the Flat White became a coffeehouse staple in the U.K. and is now a budding favorite among coffee aficionados in the United States and Canada, with Starbucks customers in Australia enjoying the beverage in stores since 2009, and those in the U.K. since 2010.

"The growing sophistication of coffee drinkers around the world and in the United States makes the Flat White a perfect beverage for coffee lovers," said Christine Barone, vice president of espresso and brewed at Starbucks. "As a global company, we have the opportunity to find inspiration from our cafes around the world and bring products to our customers that offer ways to further explore coffee like this handcrafted beverage."

Seattle-based Starbucks operates approximately 7,000 U.S. company-operated retail coffeehouses.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

Trending

More from our partners