Two grand prize winners will each receive 200,000 UltraONE points for their winning recipe; have their recipe featured as an offering in participating TA and Petro full-service restaurants; receive up to an additional 200,000 UltraONE points after the winning recipes are added as a menu option--points earned each time a guest orders [image-nocss] the item during the promotional period; have their name and recipe published in RoadKing magazine, as well as on TA and Petro websites and Facebook pages.
Two runners-up also will be named, and will receive 100,000 UltraONE points.
Tom O'Brien, president and CEO of TA, shared a few thoughts about the UltraChef challenge: "This is not the first time TA has taken the time to listen to its customers. We're here to listen and provide our customers with everything they need at home, and away from home, and we're putting up a million points to back that up. If our UltraONE members have a favorite meal or recipe they can't find out there on the road, we want them to let us know. We'll feature the two best recipes as menu options. The more our customers like the winning dishes, the more points our grand prize winners will earn."
Recipes must include 12 or fewer ingredients, and they can be submitted through the UltraChef website at www.tatravelcenters.com or www.petrotruckstops.com. Professional drivers may also pick up a mail-in entry form at any TA or Petro full-service restaurant. Recipes will be accepted through June 15, 2011. Official contest rules can be found on the UltraChef web site at the www.tatravelcenters.com/ultrachef.
The UltraONE rewards program enables professional drivers to swipe a card to earn and redeem points and showers at all participating TA and Petro locations nationwide. Points can be redeemed for TA and Petro restaurant meals, travel store purchases and more.
TravelCenters of America, headquartered in Westlake, Ohio, is a leading travel center business in 41 states and Canada operating under the TravelCenters of America and Petro brands. With convenient locations on interstate exits, TA and Petro offer their customers diesel and gasoline fueling services, full- and quick-service restaurants, heavy-truck maintenance services, 24-hour convenience stores, electronic communication (WiFi) and other services, all within large, high-traffic facilities.
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