CHICAGO -- The roller grill, arguably the most conventional, everyday foodservice fixture in convenience stores, remains a bright spot in the c-store food category. The number of roller-grill items is up year over year, as operators continue to expand upon the format and offer more variety.
Technomic's new Q4 2017 C-Store MarketBrief study analyzes its exclusive Consumer Brand Metrics data to reveal the latest consumer preferences for the roller grill. What's driving—and deterring—their purchase of roller-grill fare? Based on what the frequent c-store customer is saying, what can retailers do to boost interest in the roller grill?
Read on to gauge consumer sentiment about roller-grill offerings ...