Foodservice

Travel Centers of America Introduces Javo Iced Coffee

Will offer hot, on-demand coffee, specialty dispensed iced coffee,tea nationwide
WESTLAKE, Ohio -- TravelCenters of America LLC will use Javo's ice coffees to enhance its beverage program. It is offering new flavors of iced coffee, such as French Vanilla and Mocha Iced Lattes at most of its 232 company and franchise-operated locations nationwide. Travel Centers of America, operating under the TA and Petro Stopping Center brands, is a national convenience chain of travel centers in 41 states and Canada.

Javo Beverage offers its foodservice customers the opportunity to serve specialty beverage programs for hot, on-demand coffee and for specialty dispensed [image-nocss] iced coffee and tea like those found in retail coffee shops but with a format that does not require installing and learning a barista-style operating system. Both product lines feature beverage concentrates in bag-in-box packaging that, once installed, create recurring revenue for foodservice customers and Javo Beverage. The iced specialty coffee and tea product line offers 10 flavors with concentration levels as high as 7 to 1.

Cody C. Ashwell, Javo chairman and CEO, said, "TA and Petro are important and respected convenience retailers in their marketplace.... We look forward to partnering with the food and beverage team to further expand their beverage business through flavor innovation, value delivery and outstanding store-level execution."

Javo Beverage, Vista, Calif., is a manufacturer of coffee and tea-based dispensed beverages, drink mixes and flavor systems. It has commercialized a proprietary brewing technology that yields fresh-brewed coffees and teas that are flavorful, concentrated and stable for the foodservice, food manufacturing and beverage industries. For foodservice operators, Javo makes it possible to serve hot coffees and cold specialty coffee beverages from dispenser-based systems. Javo also assists food and beverage processors seeking authentic and robust coffee and tea flavors through its development and supply of customized ingredients for packaged foods and ready-to-drink beverages. The company supplies national and international foodservice operations, specialty coffee retailers, restaurant chains and food manufacturers.

TravelCenters of America, based in Westlake, Ohio, operates convenient locations on interstate exits, providing customers with diesel and gasoline fueling services and offering full- and quick-service restaurants, heavy-truck maintenance services, 24-hour convenience stores, electronic communication (WiFi) and other services, all within large, high-traffic facilities.

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