WESTLAKE, Ohio -- TravelCenters of America has installed 1,000 new digital menu boards at its locations nationwide, through a partnership with Maine-based Abierto Networks. Abierto’s supplier partnership with TravelCenters of America has assisted the travel-plaza convenience chain in upgrading digital menu boards in the company’s TA, Petro Shopping Centers and Minit Mart store locations.
The digital menus are remotely and centrally managed, and use high-impact food photography, vibrant colors and eye-catching animation to enhance the retailer’s promotional platform while influencing customer purchases.
“We are honored to have been selected by TA Petro to power the in-store digital marketing communications efforts with our technology platform,” said Rick Sales, president of Abierto. “We are very excited to see our technology at work in their stores, helping them educate and motivate their consumers to try delicious new menu items.”
Westlake, Ohio-based TravelCenters of America and its brands operate about 500 travel centers and convenience stores in 43 states and Canada.
Abierto Networks, York, Maine, is a digital-solutions provider for the convenience-store and convenience-foodservice industries. The company specializes in in-store digital signage, digital menu, engagement kiosks, mobile coupons and mobile-engagement technologies.
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