WHITEHOUSE STATION, N.J. -- America has voted, and the QuickChek convenience-store chain makes the best cup of coffee in the country, the chain reported, citing a Technomic survey.
The survey included the 20 largest convenience-store chains by number of units that offer foodservice, plus QuickChek and Pilot/Flying J, which were chosen for their distinctive offerings.
Whitehouse Station, N.J.-based QuickChek was voted No. 1 in both overall beverage quality and food quality.
In its 2014 survey, Consumer Brand Metrics: Convenience Stores, Technomic Inc., a leading food industry research company, asked respondents to identify the retail chains they visited from the 22 brands, then were asked detailed questions about their most recent visit to that c-store chain, followed by brand-specific questions relating to reasons for visiting, occasion and ratings of the brand across 50 attributes.
These attributes fall under the headings of service and hospitality, unit appearance and ambiance, food and beverage, convenience and takeout, value, brand image, and brand loyalty and fit. The consumer survey and data was collected from 2,413 respondents (roughly 100 per chain) across the United States.
A market leader in foodservice with an exceptional fresh coffee and fresh food program dedicated to total customer satisfaction, QuickChek was rated first in overall beverage quality (coffee) with a 96% rating (out of 100) and first in food quality with a 94% rating.
“We are committed to delivering what the customer wants,” said QuickChek CEO Dean Durling. “We refer to this as “total customer dedication,” and it’s an honor to be recognized for the principles in which we have built this company. We are driven to define the term ‘fresh convenience’: fresh food, fresh coffee, fast fuel and friendly people.”
Other score leaders included Wawa for food taste and flavor, Kum & Go for convenient location and Circle K for pleasant, friendly service. Click here to see the top five chains in each category, as reported in CSP Magazine’s 2014 Foodservice Handbook.
QuickChek operates 138 retail locations throughout New Jersey and New York’s Hudson Valley, including 11 pharmacy stores and 45 locations with fuel, and will be opening its first store on Long Island in October 2014. The family-owned and operated chain enjoys the rare distinction of being named one of the Best Places to Work for in both New Jersey and New York State.
See the September 2014 issue of CSP magazine to read about retailers who are embracing the coffee opportunity.
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