Foodservice

Wilbur Curtis Makes Key Executive Promotions

Brothers taking care of coffee, tea brewing equipment company, inside and out

MONTEBELLO, Calif. -- The Wilbur Curtis Co., a manufacturer of commercial coffee and tea brewing systems, has promoted two key executives. Kevin Curtis has been promoted to the position of president and CEO, and Michael Curtis has been promoted to executive vice president.

Kevin Curtis Wilbur coffee foodservice (CSP Daily News / Convenience Stores / Gas Stations)

"Kevin has proven himself an invaluable asset to our business," said chairman Robert A. "Bob" Curtis, Kevin and Michael's father. "He brings the right combination of leadership, passion, vision and family values to ensure the long-term success of our company. I am proud to name him as my successor."

Kevin Curtis' appointment ensures a seamless transition for a company that has been a leader in the foodservice industry for more than 70 years--a track record marked by such innovations as the world-renowned Gemini IntelliFresh Brewing System, Thermal FreshTrac and the Curtis Gold Cup single-cup coffee brewer.

Kevin has headed Curtis' sales, marketing and product development areas since joining the company in 1986.

"His great approach in working with customers, as well as building a strong reputation of honesty and loyalty, has truly set the Wilbur Curtis Co. apart from others," Bob Curtis said.

As president and CEO, Kevin will be charged with expanding on that rich tradition, focusing on product innovation and sales growth, setting strategic goals, and further extending the vision set by Bob Curtis.

After joining the company in 1993, Michael Curtis has been the primary author of Curtis' operational and administrative excellence, said the Montebello, Calif.-based company.

"Kevin has always taken care of the 'outside' of the company, while I have focused on the 'inside'," Michael Curtis said, "with Kevin as our new CEO I firmly believe that together we make an unbeatable team, providing the utmost in value to our customers and the finest working environment to our internal Curtis associates."

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