Foodservice

Yesway Creates New Role for Culinary Innovation

Retailer taps industry veteran to help enhance its foodservice program

DES MOINES, Iowa -- Emerging convenience-store chain Yesway has expanded its foodservice team with the addition of Carlos Acevedo as culinary innovation and research chef. In this newly created role, Acevedo will be responsible for identifying current and forward-looking food trends, driving new food initiatives for the chain, and creating food concepts unique to the Yesway brand.

“We are pleased to welcome Carlos to the Yesway team and know that his extensive and diverse culinary experience will be a tremendous asset to our growing chain,” said Thomas Trkla, chairman and CEO of Yesway. “With his background and passion for creating exciting food offerings and distinctive recipes, we are confident he will entice our customers to say yes to Yesway’s food selections.”

In this new role, Acevedo brings years of experience as a working chef and recipe developer. Prior to joining Yesway, Acevedo was test kitchen director for Grey Dog Media, overseeing recipe development for custom food magazines.

In addition to serving as the restaurant critic for the Des Moines Register, Acevedo was also senior food editor for Better Homes & Gardens magazine, food editor for Cuisine at Home magazine, and worked as a chef at restaurants in New York City and Washington state. He holds a bachelor's degree in culinary arts from The Culinary Institute of America.

Yesway, West Des Moines, Iowa, owns and operates more than 70 c-stores in the Midwest. It recently announced plans to acquire and rebrand 500 convenience stores in selected regions of the United States over the next several years.

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